China's Smart Glasses Industry: Policies, Market, and Future Prospects

Driven by the wave of technology, smart glasses, as an important branch of smart wearable devices, are gradually becoming the focus of innovation and industrial development. National-level policy guidance, technological innovation, and changes in market demand are all profoundly influencing the development trajectory of the smart glasses industry.

From perspective of policy guidance, the state's support and regulation for the smart glasses industry are gradually strengthening. On February 20, 2025, the Council conducted a special study on the theme of "Persisting in combining the promotion of consumption and benefiting the people, and vigorously boosting consumption to expand domestic demand," clearly to vigorously promote technological consumption, accelerate the promotion of artificial intelligence technology, and release the consumption potential of artificial intelligence terminal products, which provides broad market development space for products integrate artificial intelligence technology, such as smart glasses. On February 19, the China Academy of Information and Communications Technology, a directly affiliated scientific research institution of the of Industry and Information Technology, officially launched the AI glasses special test and released the first Ray-Ban Meta smart glasses test report. This test covers 7 modules more than 60 test items, including basic configuration, audio, image, anti-shake, interaction, battery life, and security and privacy, aiming to provide a reference evaluation index for the AI glasses industry, promote the upgrading of technological innovation and the process of industrial standardization, and promote the healthy and sustainable development of the industry. This series of measures, on the one hand, reflects the state's emphasis on the smart glasses industry, and through policy guidance and standard formulation, it helps the to develop healthily; on the other hand, it also provides clear development directions for enterprises, encouraging enterprises to increase R&D investment and improve product quality and technical level